Choose College - Digital Campaign

Choose College Digital Campaign 2021

CDN are supporting the national #ChooseCollege campaign to highlight the importance of Scotland’s colleges and encourage potential students to – Choose College.

Scotland’s 26 colleges have come together with one voice to support the new campaign and share positive stories of how vital colleges are to the educational, economic and community health of the country. Colleges will also show how they support industry to upskill and retrain their workers.

Organised by the CDN Marketing and Communications Network, the six-week campaign launched on Monday 8 March and was a great success with Twitter statistics recording 3,153 mentions, 8,810,377 impressions and an estimated reach of 1,737,084! Thank you to everyone who got involved.

During the campaign, each week we focused on a different key theme:

W/C 8 March – Choose to Upskill Focus on Business Development short courses. International Women’s Day on 8 March – opportunity to promote inspirational stories about students/staff or other stakeholder. Key Stat: Colleges support industry, large and small, to upskill and retrain their workers.
W/C 15 March – Choose to Retrain As 44% of students are over 25 our focus this week will be on this demographic with never too late to learn messages. Key Stat: Almost half of college students are over 25.
W/C 22 March – Choose to do Something Different Share some quirky stories or highlight your more unique/unusual courses that people just wouldn’t expect to see in a college. Key Stat: Colleges deliver over 70 million hours of learning to nearly 265,000 students.
W/C 29 March – Choose a Degree Focus on pathways to university or promoting any degree courses you offer. Key Stat: 42% of all university students began their journey at college.
W/C 5 April – Choose a Career Showcase how colleges are the best places to start your career as 95% move onto jobs or university after leaving college. Promote the wide variety of careers on offer at colleges. Key Stat: 95% of college graduates move on to jobs or university.
W/C 12 April – Choose an Apprenticeship Share local stories and case studies of apprentices. Key Stat: Colleges deliver over 10,000 Apprenticeships.

Choose College Digital Success!

The Campaign was a great success, with Twitter statistics recording 3,153 mentions, 8,810,377 impressions and an estimated reach of 1,737,084! Thank you to everyone who got involved. Please feel free to share the good news with the images below, tagging #ChooseCollege: