Alan runs a marketing and technology consultancy offering expertise across the following areas: Marketing Strategy and Management, Data Analytics, Customer Relationship Management, E-Marketing and IT Project Management. Alan has around 20 years of experience creating and managing digital marketing strategies for clients. He applies statistical analysis techniques to help organisations measure performance and improve incrementally – part of an innovative test and learn approach. Alan has expertise working across public, private and third sector organisations UK wide. He is also a visiting lecturer at the University of Strathclyde and Glasgow Caledonian University, a member of the Market Research Society and an EU approved management consultant.