Insights, Planning, and Impact Team
L-R – Emma, Gordon, Jo, Lauren & Ashleigh
Hello everyone!
We’re the Marketing and Events function here at CDN — proud members of the brilliant Insights, Planning, and Impact Team. You might remember Gordon Hunt from last month’s Update (our fearless leader!), and next month you’ll hear from our lovely colleague Jo Turbitt, Insight & Innovation Partner, who brings her spark and expertise to everything we do.
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But this month? It’s all about the Marketing and Events function — the behind-the-scenes team making the magic happen across CDN’s communications, campaigns, and events.
So, who are we?
- Lauren – Marketing Officer (that’s me!)
I’m all about shouting from the rooftops about the amazing work of colleges, CDN, and our partners — through social media, the website, blogs and news stories, email marketing, and publications — making sure it gets the spotlight it deserves. - Emma – Marketing and Impact Partner
Emma’s the one who keeps us on track and ensures we meet our goals. She supports our brilliant Marketing Network and leads the Choose College campaign — check it out here! (Seriously, it’s worth a look.) - Ashleigh – Event and Marketing Coordinator
Ashleigh is our events expert — the driving force behind every CDN event, big or small. From webinars to awards ceremonies, she brings everything together seamlessly, while still finding time to support our marketing efforts too!
We don’t work in silos — in fact, we pride ourselves on being a tightly knit team. We collaborate on everything, making sure our support for the college sector is as strong, creative, and impactful as possible.
Our mission is simple
To celebrate and share the fantastic work of colleges, CDN, and our partners — while creating opportunities for learning, development, and connection across the sector.
End-to-End Support for Impactful Work
Behind every campaign, event, publication, resource, or research project, there’s a full journey — and we’re there every step of the way.
From early concept development to final delivery, we provide hands-on support with content creation, event delivery, copywriting and proofreading, design, website and social media updates, and more.
We also support tracking impact — measuring reach, engagement, and outcomes — and shine a light on best practice happening across the sector every day. Whether it’s a major report, a quick-turnaround resource, or a large-scale event, we help ensure it reaches the right audience and delivers real value.
Some of the Key Projects We’re Currently Working On:
CDN College Awards
The highlight of the year! This flagship event celebrates the incredible achievements of Scotland’s colleges, staff, and students. Join us on 4 December at the Radisson Blu in Glasgow, with the entry deadline on 26 June — find out more here.
Events, Courses & CDN LearnOnline
From bite-sized webinars to national conferences, we bring the sector together through engaging events and tailored professional development. We also offer a wide range of courses — including our highly rated Leadership Programmes — and actively promote valuable online resources via CDN LearnOnline.
Campaigns & Sector Initiatives
Our campaigns showcase the value of colleges and amplify sector voices. From the inspiring Choose College campaign, created by CDN’s Marketing Network (check out Strategic Networks and CoP’s here) to impactful messaging across social media and outdoor advertising, we’re all about making a difference.
We’re also proud to support Scotland’s Tertiary Enhancement Programme (STEP) — a national initiative commissioned by the Scottish Funding Council and delivered in partnership with QAA Scotland. STEP is designed to enhance learning, teaching, staff development, and the student experience across Scotland’s colleges and universities.
Digital Channels & Communications
We keep the sector connected with fresh stories, insights, and updates across all our channels — including our website (with a new one on the way!), social media — we’re on LinkedIn, Facebook, X, BlueSky, and Instagram — come say hello! Plus regular news and blog content (like this one!). Stay in the loop by following us on social media and signing up for our mailing list.
Let’s Stay Connected!
Got a question, a story to share, or just want to say hello? We’d love to hear from you! Drop us a line at marketing@cdn.ac.uk.
Thanks for reading — and keep an eye out for Jo in next month’s update!
