Choose College - Mini Digital Campaign

Scotland's National College Digital Campaign

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Choose College Four Week Digital Campaign 2021

Following the fantastic success of the six-week Choose College Digital Campaign in March, we look forward to launching a mini four-week Choose College Digital Campaign starting Monday 2 August.

The main aim for this mini campaign is to highlight the great work of the college sector and to encourage potential students to Choose College!

Suggested language could include; ‘Last chance to apply’, ‘Not too late’, ‘Limited courses available’.

During the campaign, each week we will focus on a different key theme, sharing good news stories and using the hashtag #ChooseCollege:

W/C 2 August – Choose a Career

  • Showcase how colleges are the best places to start your career as 95% move onto jobs or university after leaving college.
  • Promote the wide variety of careers on offer at colleges.
  • Suggested Video: Choose a Career Video
  • Key Stat: 95% of college graduates move on to jobs or university.

W/C 9 August – General Choose College Campaign

  • Tell the world why potential students should Choose College and share good news stories.
  • Tuesday 10 August – SQA Results Day.
  • Suggested Video: Choose College – Promotional Video
  • Key Stat: Colleges deliver around 70 million hours of learning every year to 239, 000 students

W/C 16 August – Choose a Degree

  • Focus on pathways to university or promoting any degree courses you offer.
  • 95% of all learning hours lead to a recognised qualification.
  • Suggested Video: Choose a Degree Video
  • Key Stat: 40% of all university students began their journey at college.

W/C 23 August – Choose to Retrain

  • As 44% of students are over 25 our focus this week will be on this demographic with never too late to learn messages.
  • Suggested Video: Choose to Retrain
  • Key Stat: Almost half of college students are over 25.

Download the Choose College Marketing Toolkit Here

Download the Choose College toolkit here, or email

Download here

Choose College Digital Success!

The Campaign in March was a great success, with Twitter statistics recording 3,153 mentions, 8,810,377 impressions and an estimated reach of 1,737,084! Thank you to everyone who got involved and hopefully we will have even more success in the mini campaign this August.


Overview of Choose College

The main aim of the national Choose College is to highlight the importance of Scotland’s colleges and encourage potential students to – Choose College. Discover all the great work by CDN's Marketing Network here

Find out more