#LoveScotlandsColleges

Scotland's National College Digital Campaign

Download Marketing Toolkit here

#LoveScotlandsColleges 2025

To celebrate the outstanding innovation, hard work and best practice that takes place across the sector every day, organised by the CDN Marketing and Communications Network, our collaborative #LoveScotlandsColleges campaign launches on Monday 10 February 2025.

The #LoveScotlandsColleges 2025 campaign is designed to showcase the heart of Scotland’s college sector and highlight the invaluable contributions of colleges across the country.

Each day of the campaign will focus on a different aspect of college life, from the achievements of students, staff, and alumni, to the essential partnerships and community engagement that colleges foster. As part of the toolkit, we encourage colleges to share the campaign with their local MSPs to gain further support and recognition.

Additionally, we invite colleges to send the provided press release to their local news outlets to ensure that these important stories reach a wider audience and increase the visibility of the campaign.

View the marketing campaign timeline below:

Date

Theme

Target market

Focus

Monday 10 February We love… our people Students, Staff, Alumni Colleges: At the heart of inspiring individuals.

Highlight achievements of students, staff, and alumni. Share success stories and support services like well-being programmes, digital assistance, counselling etc.

Key Stat: Colleges employ over 14,000 staff across Scotland.

Tuesday 11 February We love… learning Students, Potential Applicants, Influencers (teachers, parents, advisors etc) Colleges: At the heart of opportunity.

Showcase various learning pathways and modes of study. Tag SQA.

Key stat: Colleges deliver 68M hours of learning annually to over 248,000 students.

Wednesday 12 February We love… our partners Businesses, Industry Partners, Elected Members Colleges: At the heart of collaboration.

Highlight partnerships with industry and stakeholders. Emphasise skills programmes, apprenticeship offerings, and work experience links.

Thursday 13 February We love… giving back The Community Colleges: At the heart of communities.

Focus on initiatives like fundraising, charity work, community learning, and sustainability efforts.

Key Stat: 26% of school leavers transition into further education from school, with 36% from the most deprived areas.

Friday 14 February Love is… all you need All Colleges: At the heart of Scotland. 

Recap the week’s highlights, share success stories, and engage stakeholders to emphasise why we #LoveScotlandsColleges. Use this day to thank MSPs for their support and remind them of the critical role colleges play in Scotland’s future.

Key Stat: College graduates contribute £52 billion to the Scottish economy.