Feedback for this year’s #LoveScotlandsColleges campaign – has revealed a massive increase on engagement compared to the inaugural 2020 initiative.
Analysis of the 2021 campaign – which kicked off on Monday 29 November and ran until Friday 3 December – has shown that its reach across social media increased reach by 4% on last year to 4.7 million with individual mentions increasing by over 10% year on year.
The successful promotion highlighted the outstanding work of colleges throughout the country and saw them celebrate the vital role played by further education in Scotland. It also showcased all the important courses and training they offer to provide skills and training to the workforce of the future.
As the brainchild of the CDN Marketing and Communications Network, this second annual collaborative campaign was supported right across the college sector. It highlighted national and local examples of how colleges support students, communities, businesses, staff and the economy.
Jim Metcalfe, Chief Executive, College Development Network, said: “It seems it is not just me that #LovesScotlandsColleges! The whole of the country is showing more love than ever before for our amazing local colleges.
“After the great success of last year’s #LoveScotlandsColleges, we wondered whether we could do any better. However, this year’s week long campaign has been even more successful in raising awareness of just how important colleges are.
“A big thank you must go to the campaign’s organising committee, which included members of staff from various colleges, CDN and Colleges Scotland. They have been excellent and we can’t wait to see what they come up with next year to boost engagement even more.
“The work of the college sector proves on a daily basis that it is more critical than ever, and I can’t wait to see even more inspiring examples of what the sector does through the 2022 #LoveScotlandsColleges campaign and beyond.”
Join the conversation – #LoveScotlandsColleges – and find out about the important work of Scotland’s colleges.
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