Monday 14 July marks the relaunch of the nationwide Choose College campaign, championing Scotland’s colleges and their vital role in shaping the country’s future.
Backed by the CDN Marketing and Communications Network, the campaign is a collaborative effort that brings together colleges from across Scotland to spotlight the life-changing opportunities offered through further education.
Now in its latest iteration, Choose College aims to reach prospective students and the wider public with a simple yet powerful message: Scotland’s colleges matter. From boosting skills and supporting communities to fuelling economic growth, colleges are at the heart of the nation’s development.
Get Involved: Share Your College Story
Students and college staff are being encouraged to share their own experiences on social media using the hashtag #ChooseCollege. These personal stories will help demonstrate the transformative impact of college education and inspire others to explore what Scotland’s colleges have to offer.
Supporting the Campaign
To ensure a united voice across the sector, a Marketing Toolkit has been developed and made available to all participating institutions. The toolkit includes logos, typefaces, branding guidelines, suggested social media posts, and eye-catching graphics—everything needed to tailor the campaign for local audiences.
Join the Movement
Whether you’re a current student, staff member, alumnus, or supporter of further education, this is your moment to get involved. Share your voice, amplify the message, and help Scotland Choose College.
For more information and to access the Marketing Toolkit, visit: www.cdn.ac.uk/choose-college/
