CDN are supporting the new national #ChooseCollege campaign to highlight the importance of Scotland’s colleges and encourage potential students to – Choose College.
Scotland’s 26 colleges have come together with one voice to support the new campaign and share positive stories of how vital colleges are to the educational, economic and community health of the country. Colleges will also show how they support industry to upskill and retrain their workers.
Organised by the CDN Marketing and Communications Network, the six-week campaign follows on from the success of #LoveScotlandsColleges in November 2020.
Choose College, the collaborative six-week social media campaign launches on Monday 8 March, running until Friday 16 April.
The campaign is supported by promotional videos, images, key facts and case studies. We encourage colleges and partners to use the Choose College marketing toolkit and share their stories on social media using #ChooseCollege. The toolkit can be downloaded on the CDN Marketing and Communications Network Teams page here. If you do not have access to this page or would prefer to be emailed the assets, please contact email@example.com.
Each week will focus on a different key theme.
The key themes are:
The #ChooseCollege Chat:
Over the six-week social media campaign, please do post, share and shout out about how great Scotland’s colleges are! The toolkit provides plenty of materials – please feel free to use alongside your own stories and images. To encourage further social engagement we have created two themed days:
- Thursday’s ‘What’s Your View…‘, linking to that week’s key theme, e.g. Apprenticeship, tag other colleges and stakeholders and let’s get the conversation going!
- Tuesday’s ‘Good News Tuesday’ shout out about your good news stories
- Don’t forget to use #ChooseCollege and enjoy the campaign. We can’t wait to see and share your fantastic content!