Scotland's National College Digital Campaign

#LoveScotlandsColleges News Story play-button Looking back at #LoveScotlandsColleges 2021


Scotland’s colleges are crucial for their students, their communities, businesses, the economy and their staff. To celebrate the outstanding innovation, hard work and best practice that takes place across the sector every day, organised by the CDN Marketing and Communications Network, our collaborative #LoveScotlandsColleges campaign launched on Monday 29 November 2021

The campaign highlighted the importance and strength of Scotland’s colleges, promoting examples, both national and local, of how colleges support students, the economy, businesses, communities and staff.

We encouraged all colleges, Principals, Politicians, businesses, local communities and staff to get involved with the campaign on social media by using #LoveScotlandsColleges

Each day focussed on a separate stakeholder and how colleges support these stakeholders in a range of ways.

Day 1 – Monday 29 November – Supporting our students

We launched the campaign with a focus on the most important reasons for Scotland’s colleges, students. Students are at the heart of everything we do as colleges.

We encouraged colleges to share their best case studies of students and what they have gone on to achieve after studying with them.

Day 2  – Tuesday 30 November – Supporting our economy

Colleges are vital to supporting the economic revival of Scotland. For the second day of this campaign, and St. Andrews Day, we heard about how many students you have each year as a college, how you have adapted your curriculum to help those in need to re-train and enter the workplace and case studies of innovative ideas for helping re-train and upskill those out of work or looking for a new career path.

Day 3 – Wednesday 1 December – Supporting our communities

Scotland’s colleges pulled together during the Covid-19 pandemic to donate thousands of PPE, hospital beds, food for those in need and even offering their campuses as Covid testing centres. We heard about all the great things your college has done during the pandemic to support your community.

Day 4 – Thursday 2 December – Supporting our businesses

To promote the positive relationships colleges have with employers and the local skills need, colleges shared posts showing how many employers they work with, or a case study about how you have worked with a local business.

Day 5 – Friday 3 December – Supporting our staff

Our staff are the core of what we do. They are providing the future generation of workforce with the skills and knowledge to achieve their potential. On the final day, colleges highlighted their appreciation and calibre of their staff.

Marketing Toolkit

View the #LoveScotlandsColleges toolkit here

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Looking back at... #LoveScotlandsColleges 2021

The digital campaign was a huge success and received:

– 1,258 mentions
– 442 individuals mentioned
– 4.7 MILLION impressions!

Organised by CDN Marketing and Communications Network, the campaign highlighted the hard work that takes place across the sector everyday

View #LoveScotlandsColleges highlight reel below: