Scotland’s colleges are crucial for their students, their communities, businesses, the economy and their staff. To celebrate the outstanding innovation, hard work and best practice that takes place across the sector every day, organised by the CDN Marketing and Communications Network, our collaborative #LoveScotlandsColleges campaign is launching on Monday 29 November 2021
The campaign aims to highlight the importance and strength of Scotland’s colleges, promoting examples, both national and local, of how colleges support students, the economy, businesses, communities and staff.
We are encouraging all colleges, Principals, Politicians, businesses, local communities and staff to get involved with the campaign on social media by using #LoveScotlandsColleges
Throughout the campaign we want to hear from you. Within the Marketing Toolkit, we include a blank piece of paper with the statement “Why I #LoveScotlandsColleges” – get involved and tell the world why YOU #LoveScotlandsColleges!
Each day will be focussed on a separate stakeholder and how colleges support these stakeholders in a range of ways.
|Day 1 – Monday 29 November – Supporting our students
We launch the campaign with a focus on the most important reasons for Scotland’s colleges, students. Students are at the heart of everything we do as colleges.
We are encouraging colleges to share their best case studies of students and what they have gone on to achieve after studying with them.
We would also love to hear from previous students about what college meant to you!
|Day 2 – Tuesday 30 November – Supporting our economy
Colleges are vital to supporting the economic revival of Scotland. For the second day of this campaign, and St. Andrews Day, we want to hear about how many students you have each year as a college, how you have adapted your curriculum to help those in need to re-train and enter the workplace and case studies of innovative ideas for helping re-train and upskill those out of work or looking for a new career path.
|Day 3 – Wednesday 1 December – Supporting our communities
Scotland’s colleges pulled together during the Covid-19 pandemic to donate thousands of PPE, hospital beds, food for those in need and even offering their campuses as Covid testing centres. We want to hear about all the great things your college has done during the pandemic to support your community.
We also want to hear from local community groups showcasing how colleges have helped them.
|Day 4 – Thursday 2 December – Supporting our businesses
To promote the positive relationships colleges have with employers and the local skills need, we would like colleges to share a social media post showing how many employers they work with, or a case study about how you have worked with a local business.
We would also love to hear from local businesses and how colleges have helped support your business grow.
|Day 5 – Friday 3 December – Supporting our staff
Our staff are the core of what we do. They are providing the future generation of workforce with the skills and knowledge to achieve their potential. On the final day we want Scotland’s Colleges to highlight their appreciation and calibre of their staff.
We want to see case studies of staff teaching in new and outstanding ways to amaze us all! We want to hear about staff who have gone above and beyond to support their students, the college and their communities.
Staff – we want to hear from you on our final day as well. Tell us why you love working in one of Scotland’s colleges!
Remember, use #LoveScotlandsColleges in all your social content to highlight how amazing our college sector is! If characters allow, #ChooseCollege can also be used to reinforce the messages.