To celebrate the outstanding innovation, hard work and best practice that takes place across the college sector every day our collaborative 4th annual #LoveScotlandsColleges campaign will launch on Monday 12 February 2024.
The week-long digital campaign highlights the importance and strength of Scotland’s colleges, promoting examples, both national and local, of how colleges support students, the economy, businesses, communities and staff – tying in with the theme of love during St Valentines week.
The campaign encourages all college staff, politicians, businesses, local communities and stakeholders to get involved with the campaign on social media by using #LoveScotlandsColleges. We would love your support to make this campaign the best #LoveScotlandsColleges week yet.
To support you with this campaign, we’ve created a Marketing Toolkit which includes; campaign overview, suggested copy, news story and design assets.
Within the toolkit please edit text highlighted in red to suit your organisation in preparation for launch of campaign on Monday 12 February.
Also, please do record a video telling us why you #LoveScotlandsColleges and share on social media during the week.
Each day focusses on a separate theme and how colleges support the target audience in a variety of ways.
This year we’ll be opening the campaign with a splash around college-employer relationships. The idea is to tie in with, support and evidence further the findings of the recent Fraser of Allander Institute research in highlighting the critical role that colleges play. The research shows that college graduates boost Scotland’s economy by £52 billion over their working lives. Please do consider asking your business partners to post short videos of support on Monday 12 February.
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