National launch of #LoveScotlandsColleges campaign

Colleges across Scotland are launching their annual #LoveScotlandsColleges campaign this week, in time for Valentine’s Day, and CDN are celebrating the vital role played by colleges right across the country.

The week-long campaign kicks off today, Monday 12 February, and will highlight the outstanding work of colleges throughout the country, showcasing all the important courses and training offered to Scotland’s workforce now, and the workforce of the future – tying in with the theme of love during St Valentines week.

The campaign will promote a theme for every day of the week covering:

  • College Love is… Our Partners (Businesses, Industry) Monday 12 February
  • College Love is… Giving Back (Community) Tuesday 13 February
  • College Love is… Learning (Fundamental reason for Colleges) Valentine’s Day
  • College Love is… Our People (Students, Staff, Alumni) Thursday 15 February
  • College Love is… All You Need! (Encompassing everything) Friday 16 February

Created by CDN’s Marketing and Communications Network, this third annual collaborative campaign is supported right across Scotland’s 26 colleges. The campaign will highlight national and local examples of how colleges are supporting students, communities, businesses, staff and the economy.

Shona Struthers, Chief Executive, Colleges Scotland, said:

“Scotland’s colleges are without doubt the beating heart of post school education and training that makes this country a vibrant, exciting and innovative place to live and work.

“The growing industries Scotland has now from tourism and hospitality, to construction and healthcare, are all staffed by skilled college graduates who are supporting our economy and our communities. And industries set for future growth like e-sport, green energy generation and new forms of transport will flourish because of the contribution of colleges.

“It’s really important that we raise awareness of what our sector does so well through the #LoveScotlandsColleges campaign. I encourage everyone to share that love throughout this important week. When colleges thrive, Scotland thrives.”

Join the conversation – #LoveScotlandsColleges – and find out about the important work of Scotland’s colleges.

View national marketing campaign here

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