What’s more important than a choice about your future? That’s the question driving Scotland’s colleges as they urge those who are considering their future career options, to choose college.
CDN are supporting the national #ChooseCollege campaign to highlight the benefits of college and encourage school leavers and career changers to – choose college.
Following the success of last year’s campaign, which has been shortlisted for a prestigious industry award in the CIPR Pride Awards, Scotland’s 26 colleges are coming together with one voice once again to support the campaign and share stories of how vital colleges are to the educational, economic and community health of the country.
Organised by the CDN Marketing and Communications Network, last year’s campaign reaching nearly a million adults across Scotland. This year the campaign launches on 31 July, and runs until 27 August, appearing on SkyTV, radio and social media.
The campaign is supported by promotional videos, images, key facts and case studies. College students and staff are being encouraged to share their stories, using #ChooseCollege.
Marie Hendry, Chief Executive, College Development Network (CDN), said:
“Colleges play a vital role in supporting Scotland’s economic, social and educational success – supporting industry to build and engage its workforce, maximising employment opportunities, and addressing the mental health and wellbeing of our communities.
“We want to raise awareness of the opportunities that colleges offer pupils, school leavers, career changers, apprentices, and anyone looking to develop their skills and take the next steps in their career journeys.
“The work of the college sector is now more critical than ever, and I am excited to see inspiring examples of what the sector does through the #ChooseCollege campaign.”
Get involved, and tell the world why they should Choose College. For more information, including the Marketing Toolkit please view Choose College 2023 campaign page here.
